We developed promotional materials and an engaging commercial to help drive participation in Susan G. Komen fundraising events.

Summary

Susan G. Komen — the largest breast cancer organization in the United States — relies on local chapters throughout the country to support their fundraising efforts. Our pro bono work for the Northeast Ohio chapter of Susan G. Komen saw us develop promotional materials intended to drive participation in various fundraising events and initiatives. The focal point of the program was the development of a :60s commercial spot and several :15s variations promoting not only the Race for the Cure events in Northeast Ohio but also the cause itself. The spots aired on local TV as well as on several digital platforms. In further support of Komen fundraising efforts, we also created several print and digital materials for events like Pink Tie Guys benefit and other initiatives.