We helped R.W. Beckett refresh its face to the market to reinforce its position as the industry leader for eighty years.

Summary

Sometimes a brand needs to reinforce its position in the marketplace – even after eighty years! There are many reasons for brand longevity, but first and foremost is that to last generationally, you must be living up to your brand value and proposition. That said, R.W. Beckett Corporation — a leading brand of heating equipment — engaged us to create a new look and feel that not only reinforced its position in the marketplace, but strengthened it by reminding the technicians and distributors who both installed and sold their products that the brand always was and always will be dedicated too providing them with the best possible heating solutions for their customers — period! We created an integrated campaign that included trade print, inbound marketing, promotional efforts, trade shows, database marketing, and social platforms to increase awareness and drive sales.